YouTube Changed What a View Means. What B2B Podcasts Should Report Now
Since August 24, a YouTube view counts from the first frame. What changed, how to pull engaged views, and what a B2B show should report instead.
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YouTube Is Adding A/B Testing for Whole Videos. What B2B Channels Should Test First
What YouTube announced, why most B2B channels will not get a clear winner, and the three tests worth running on your first 30 seconds.
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Where Should a B2B Video Podcast Live in 2026?
YouTube, LinkedIn, Spotify, Apple and Netflix compared for B2B shows, and the Hub, Clips, Feed model for where to spend the hours.
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How to Get Your B2B Podcast Cited by ChatGPT (and Google's AI)
We ran 24 B2B buyer questions through ChatGPT, Perplexity and Google AI Mode and logged 727 citations. Here is what gets a podcast cited.
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The VC Fund That Built a Media Company to Win Better Deals
How a16z uses essays, podcasts, video, events, and portfolio support to earn founder attention before the pitch.
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Why Did Chamath Start a YouTube Channel? The Personal Brand Bet Behind His CEO Comeback
How All-In, YouTube, and Substack fit together as a founder-led media system for reach, trust, and owned audience.
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What Every B2B Podcast Can Learn From David Senra's Founders Podcast
Seven lessons from the podcast that turned obsessive research and a narrow promise into an unusually valuable audience.
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Why Palantir Co-Founder Joe Lonsdale Built a 784-Video Personal Brand Machine
How American Optimist turns a podcast into relationships, portfolio distribution, deal flow, and influence for 8VC.
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The Art of the B2B Livestream Show
A practical playbook for turning a B2B livestream from a webinar with comments into an appointment people choose to keep.
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Podcasting Is the Ultimate ABM Strategy
How to turn a named-account list into an editorial program that creates executive access and attributable pipeline.
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How to Get Booked for Speaking Engagements: The Playbook Neil Patel Gave Me
A practical system for finding events, pitching talks, building proof, and turning one stage into the next.
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VC Content Strategy: Why the Best Venture Firms Became Media Companies
Money is a commodity, so the best VCs compete on attention. a16z, Y Combinator, First Round, and 20VC quietly became media companies. Here's what they do, why, and the "Own the Curriculum" playbook B2B can steal.
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MTS Content Strategy: How a16z Wins Real-Time Attention
a16z is running a 24/7 live news network inside X (MTS). Not sponsoring one, running one. Here's the strategy behind it, the "go direct" thesis, and the Sense-Making Engine: how to become your category's real-time interpreter.
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How Vanta Built a $128K/Month Content Moat: The Topic Fortress Teardown
Vanta turned the most boring topic in B2B, passing a SOC 2 audit, into ~$128K/month in organic traffic value. Here's the three-move framework behind it (the Topic Fortress), the exact numbers, and how to build one for your own category.
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B2B Clipping: The Distribution Channel Tech Uses to Get Hundreds of Millions of Views
Cluely got ~300M views in 90 days. Wispr Flow hit 500M in 60. They used clipping, and almost no B2B company has copied it. The framework (Source, Multiply, Swarm), the math that turns one hour of footage into 150 clips, and why it can't be done in-house.
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Content Marketing for Deep Tech Companies: Why the Best Build a Media Engine
Most deep tech founders think a breakthrough product sells itself. It doesn't. Drawing on interviews with founders building health AI, robotics, and biotech, here's why content is the moat, and how to build a media engine your market trusts.
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How Long Does a B2B Podcast Take to Work? (Realistic Timelines, Not Hype)
The honest answer is not "twelve months." A B2B podcast has four distinct revenue channels and the fastest one can pay off before your fifth episode. Here is what the timelines actually look like, with real examples.
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How to Start an Internal Company Podcast (With Real Examples)
Leader podcasts rate 64% effective but only 9% of companies use them. Real examples from American Airlines, Shopify, and Lululemon, how to keep it private, and the honest engagement math.
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B2B Podcast Strategy: The Complete Guide for 2026
The whole system, end to end: positioning, the guest-as-pipeline engine, production, repurposing, and a 90-day launch roadmap. Start here if you're serious about building a show that generates revenue, not just downloads.
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B2B Podcast Statistics for 2026: The Data Report
30 verified stats, every one linked to its primary source: listening reach, executive audiences, download benchmarks, video growth, and ad-market data. With charts.
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The 9 Best B2B Podcast Agencies in 2026 (An Honest Comparison)
Bias disclosed: we're on this list. Then a genuinely fair breakdown of who each agency is actually best for: enterprise, narrative, video-first, guest-booking-led, and more.
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Podcast Attribution: How to Connect Your Show to Actual Pipeline
Three mechanisms catch most of the signal: asking "how did you find us," tracking guests in your CRM, and lead magnets with unique URLs per episode. The rest is dark funnel, and that's fine.
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Video Podcast vs Audio-Only: What B2B Companies Should Choose in 2026
Video is a strict superset of audio. Your listeners lose nothing, you gain YouTube and the whole clips pipeline. The $20 iPhone setup that's genuinely enough.
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How to Turn One Podcast Episode Into a Month of Content
Our actual repurposing system, made public: clips, shorts, blog post, newsletter, social posts, and future video scripts from every single episode. With the workflow diagram.
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The 11 Best Cybersecurity Podcasts for CISOs and Security Leaders (2026)
The shows security leaders actually listen to, tagged by listener type, with honest notes on each. Proof of how heavily this audience consumes podcasts.
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Podcasting for Cybersecurity Companies: Why Security Buyers Trust Shows, Not Ads
CISOs filter out ads, cold email, and FUD. They don't filter out practitioner conversations. Why podcasting is the one channel security vendors keep underestimating.
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How to Book High-Profile Guests for Your B2B Podcast (Even With Zero Audience)
We got Neil Patel on a show before it even launched, and the co-founder of a $7.75B cybersecurity company with one email. High-profile guests are easier than you think. Here's the playbook.
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B2B Podcast ROI: How to Know If a Podcast Is Worth It (With Real Benchmarks)
Downloads are the wrong metric. The honest benchmarks, the guest-relationship ROI model, and a worked example of how one B2B deal pays for a year of production.
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Podcasting for SaaS Companies: A Pipeline Play, Not a Brand Play
Most SaaS podcasts die because they're run for vibes. The ones that survive are tied to ABM, customer stories, and sales enablement. Here's the difference.
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How to Get Booked as a Guest on B2B Podcasts (A Playbook From 6+ Years of Pitching)
A top-1% podcast host called our pitch "one of the best I've ever seen." The real 2019 email, the lessons in it, and the exact research-and-pitch system behind it.
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How Much Does B2B Podcast Production Really Cost in 2026?
Every agency pricing page says "it depends." Here are the real numbers: DIY, freelancer, and agency tiers line-itemed, the hidden costs nobody mentions, and exactly what we charge.
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In-House vs Agency Podcast Production: The Real Cost and Effort Comparison
The honest math (hours per episode, loaded salaries, break-even volume) plus the cases where you genuinely shouldn't hire an agency.
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Podcast vs Webinar for B2B: Which Actually Generates Pipeline?
Yes, we're a podcast agency, bias disclosed. Then a genuinely fair comparison: engagement, shelf life, cost per asset, and the cases where webinars win.
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Should Consultants Start a Podcast? An Honest Look at Whether It Gets You Clients
Most consultant podcasts die by episode ten with nothing to show. Here's who podcasting actually works for, and the guest-seat mechanism that turns a show into clients.
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