Case studies

Real revenue, not vanity metrics. Content only matters if it books calls and closes deals. Here is what that looks like.

Podcast · Finance and investing

$50K+

in profit within 45 days of launching a brand-new show

Starting point: Matthew Huo launched a finance and investing podcast with zero existing audience.
What we did: We booked world-class guests for the brand-new show.
What happened: Within weeks, one of those guests referred a client worth over $50,000 in profit. That is the B2B podcast model working exactly as designed.

Organic content · B2B agency

$60K

Starting point: Shibga Media sells $3K to $12K monthly retainers to contractors across the USA.
What we did: We took over their organic content.
What happened: Three months later they had closed $60,000 in new revenue, every dollar sourced from content.

Content strategy · Coaching and education

7 figures

The partnership: For over four years we have run content strategy and ideation for Jack Cole.
What it built: A seven-figure coaching program, a six-figure agency, and the largest online video editing school.
Why it works: Long-game content, compounding year after year.

YouTube · DTC brands

0 to 440K

Starting point: Trent owns two seven-figure DTC brands, Southern Polished and Potter & Sons. He came to us with no channel and no audience.
What we did: Built the channel and grew it to 100K subscribers within a year.
What happened: It now sits at 440K subscribers and has generated multiple six figures.

YouTube · Men's cosmetics

10K to 147K

Starting point: John Shanahan, the creator behind The Kavalier, came to us at around 10K subscribers.
What we did: A tailored strategy and full execution.
What happened: The channel grew past 100K, now 147K, and his brand reached multiple six figures in revenue.

A few of the fourteen clients who told their story on camera. See all fourteen

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