/* ============================================================
   AshMedia — B2B Podcast Production
   Editorial design system: paper / ink / deep green
   ============================================================ */

:root {
    --paper: #FAF7F2;
    --paper-deep: #F2EDE4;
    --ink: #15130E;
    --ink-soft: #4A463C;
    --ink-faint: #8A8474;
    --green: #14532D;
    --green-bright: #1F7A45;
    --signal: #0DFF76;
    --dark: #131710;
    --dark-soft: #1C2118;
    --line: rgba(21, 19, 14, 0.12);
    --line-strong: rgba(21, 19, 14, 0.25);
    --serif: 'Fraunces', Georgia, serif;
    --sans: 'Instrument Sans', -apple-system, sans-serif;
    --mono: 'Fragment Mono', monospace;
}

*, *::before, *::after { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; font-size: 16px; }
body {
    font-family: var(--sans);
    background: var(--paper);
    color: var(--ink);
    line-height: 1.6;
    -webkit-font-smoothing: antialiased;
    overflow-x: hidden;
}
a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }
::selection { background: var(--signal); color: var(--ink); }

.wrap { max-width: 1200px; margin: 0 auto; padding: 0 32px; }

/* ---------- type ---------- */
h1, h2, h3, .serif {
    font-family: var(--serif);
    font-weight: 560;
    letter-spacing: -0.015em;
    line-height: 1.08;
    font-variation-settings: 'opsz' 80, 'SOFT' 30;
}
.eyebrow {
    font-family: var(--mono);
    font-size: 0.72rem;
    text-transform: uppercase;
    letter-spacing: 0.18em;
    color: var(--green-bright);
    display: flex;
    align-items: center;
    gap: 10px;
    margin-bottom: 22px;
}
.eyebrow::before { content: ''; width: 28px; height: 1px; background: var(--green-bright); }
.eyebrow.centered { justify-content: center; }
.eyebrow.centered::after { content: ''; width: 28px; height: 1px; background: var(--green-bright); }

/* ---------- buttons ---------- */
.btn {
    display: inline-flex;
    align-items: center;
    gap: 10px;
    font-family: var(--sans);
    font-weight: 600;
    font-size: 1rem;
    padding: 16px 32px;
    border-radius: 4px;
    transition: all 0.25s ease;
    cursor: pointer;
    border: 1px solid transparent;
}
.btn-primary { background: var(--ink); color: var(--paper); }
.btn-primary:hover { background: var(--green); transform: translateY(-2px); box-shadow: 0 12px 32px rgba(20, 83, 45, 0.22); }
.btn-outline { border-color: var(--line-strong); color: var(--ink); background: transparent; }
.btn-outline:hover { border-color: var(--ink); background: rgba(21,19,14,0.04); }
.btn .arr { transition: transform 0.25s ease; }
.btn:hover .arr { transform: translateX(4px); }
.btn-on-dark { background: var(--signal); color: var(--ink); }
.btn-on-dark:hover { background: #fff; transform: translateY(-2px); }

/* ---------- nav ---------- */
nav {
    position: fixed; top: 0; left: 0; right: 0; z-index: 1000;
    background: rgba(250, 247, 242, 0.88);
    backdrop-filter: blur(16px);
    -webkit-backdrop-filter: blur(16px);
    border-bottom: 1px solid var(--line);
}
.nav-inner {
    max-width: 1200px; margin: 0 auto; padding: 18px 32px;
    display: flex; align-items: center; justify-content: space-between;
}
.nav-logo { font-family: var(--serif); font-size: 1.35rem; font-weight: 600; letter-spacing: -0.01em; display: inline-flex; align-items: center; gap: 9px; }
.nav-logo .nav-mark { height: 28px; width: auto; display: block; }
.nav-logo .dot { color: var(--green-bright); }
.nav-links { display: flex; align-items: center; gap: 36px; list-style: none; }
.nav-links a { font-size: 0.92rem; color: var(--ink-soft); transition: color 0.2s; }
.nav-links a:hover { color: var(--ink); }
.nav-links a.nav-cta {
    background: var(--green); color: var(--paper);
    padding: 10px 22px; border-radius: 4px;
    font-weight: 600; font-size: 0.9rem;
    transition: all 0.25s ease;
}
.nav-links a.nav-cta:hover { background: var(--green-bright); color: var(--paper); }
.mobile-menu-btn { display: none; flex-direction: column; gap: 5px; cursor: pointer; background: none; border: none; padding: 6px; }
.mobile-menu-btn span { display: block; width: 22px; height: 2px; background: var(--ink); transition: all 0.3s; }

/* ---------- hero ---------- */
.hero { padding: 180px 0 90px; position: relative; }
.hero h1 {
    font-size: clamp(2.6rem, 6vw, 4.6rem);
    max-width: 18ch;
    margin-bottom: 28px;
}
.hero h1 em {
    font-style: italic;
    font-variation-settings: 'opsz' 80, 'SOFT' 60;
    color: var(--green);
}
.hero .lede {
    font-size: 1.22rem;
    color: var(--ink-soft);
    max-width: 54ch;
    margin-bottom: 40px;
    line-height: 1.55;
}
.hero-ctas { display: flex; gap: 16px; flex-wrap: wrap; align-items: center; }
.hero-note { font-family: var(--mono); font-size: 0.75rem; color: var(--ink-faint); margin-top: 18px; }

/* stat strip */
.stat-strip {
    margin-top: 80px;
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
    display: grid;
    grid-template-columns: repeat(4, 1fr);
}
.stat {
    padding: 32px 28px;
    border-right: 1px solid var(--line);
}
.stat:last-child { border-right: none; }
.stat .num {
    font-family: var(--serif);
    font-size: 2.2rem;
    font-weight: 560;
    letter-spacing: -0.02em;
    color: var(--ink);
    line-height: 1.1;
}
.stat .lbl { font-size: 0.85rem; color: var(--ink-faint); margin-top: 6px; }

/* ---------- sections ---------- */
section { padding: 110px 0; }
.section-head { max-width: 720px; margin-bottom: 64px; }
.section-head.centered { margin-left: auto; margin-right: auto; text-align: center; }
.section-head h2 { font-size: clamp(2rem, 4.2vw, 3.2rem); margin-bottom: 18px; }
.section-head p { font-size: 1.1rem; color: var(--ink-soft); }
/* video intro inside hero: give it room, keep it from competing with the H1 */
.video-head { margin-top: 110px; margin-bottom: 8px; max-width: 620px; }
.video-head h2 { font-size: clamp(1.6rem, 2.8vw, 2.3rem); margin-bottom: 14px; }
.video-head p { font-size: 1rem; color: var(--ink-faint); }

/* ---------- who it's for ---------- */
.audience { background: var(--paper-deep); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.audience-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); }
.audience-card { background: var(--paper); padding: 44px 36px; transition: background 0.3s; }
.audience-card:hover { background: #fff; }
.audience-card .idx { font-family: var(--mono); font-size: 0.72rem; color: var(--green-bright); letter-spacing: 0.15em; }
.audience-card h3 { font-size: 1.5rem; margin: 16px 0 14px; }
.audience-card p { font-size: 0.97rem; color: var(--ink-soft); }

/* ---------- case studies (dark band) ---------- */
.cases { background: var(--dark); color: var(--paper); }
.cases .eyebrow { color: var(--signal); }
.cases .eyebrow::before { background: var(--signal); }
.cases .section-head p { color: rgba(250, 247, 242, 0.65); }
.case-row {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 72px;
    align-items: center;
    padding: 64px 0;
    border-top: 1px solid rgba(250, 247, 242, 0.12);
}
.case-row:first-of-type { border-top: none; }
.case-row .case-stat {
    font-family: var(--serif);
    font-size: clamp(2.2rem, 4vw, 3.4rem);
    font-weight: 560;
    letter-spacing: -0.02em;
    line-height: 1.05;
    margin-bottom: 18px;
}
.case-row .case-stat em { font-style: italic; color: var(--signal); }
.case-row .case-tag {
    font-family: var(--mono); font-size: 0.72rem;
    text-transform: uppercase; letter-spacing: 0.16em;
    color: var(--signal); margin-bottom: 18px; display: block;
}
.case-row p { color: rgba(250, 247, 242, 0.7); font-size: 1.02rem; max-width: 50ch; }
.case-video {
    position: relative; border-radius: 6px; overflow: hidden;
    aspect-ratio: 16 / 9; background: var(--dark-soft);
    cursor: pointer; border: 1px solid rgba(250, 247, 242, 0.14);
}
.case-video img { width: 100%; height: 100%; object-fit: cover; opacity: 0.85; transition: all 0.4s ease; }
.case-video:hover img { opacity: 1; transform: scale(1.03); }
.play-badge {
    position: absolute; inset: 0; margin: auto;
    width: 64px; height: 64px; border-radius: 50%;
    background: rgba(250, 247, 242, 0.95);
    display: flex; align-items: center; justify-content: center;
    transition: all 0.3s ease;
}
.case-video:hover .play-badge { transform: scale(1.1); background: var(--signal); }
.play-badge svg { width: 20px; height: 20px; margin-left: 3px; }
.case-video iframe { width: 100%; height: 100%; border: 0; display: block; }
.case-video.playing { cursor: default; }
.case-video.playing:hover img { transform: none; }

.hero-video {
    max-width: 820px;
    margin: 28px auto 0;
    border: 1px solid var(--line-strong);
    background: var(--paper-deep);
    box-shadow: 0 24px 64px rgba(21, 19, 14, 0.12);
}
.hero-video img { opacity: 1; }
.hero-video iframe { width: 100%; height: 100%; border: 0; display: block; }
.hero-video.playing { cursor: default; }
.hero-video.playing:hover img { transform: none; }

/* ---------- track toggle (podcast / youtube) ---------- */
.track-toggle {
    display: flex; gap: 4px; width: fit-content; margin: 0 auto 48px;
    padding: 5px; border-radius: 999px;
    border: 1px solid var(--line-strong); background: var(--paper-deep);
}
.track-btn {
    font-family: inherit; font-size: 0.95rem; font-weight: 600;
    padding: 10px 28px; border: 0; border-radius: 999px;
    background: transparent; color: var(--ink-faint); cursor: pointer;
    transition: all 0.2s ease;
}
.track-btn:hover { color: var(--ink); }
.track-btn.active { background: var(--green); color: var(--paper); }
.track-panel[hidden] { display: none; }

/* ---------- services ---------- */
.svc-grid { display: grid; grid-template-columns: 1.2fr 1fr 1fr; gap: 24px; }
.svc-card {
    border: 1px solid var(--line);
    border-radius: 6px;
    padding: 44px 38px;
    background: #fff;
    display: flex; flex-direction: column;
    transition: all 0.3s ease;
}
.svc-card:hover { border-color: var(--line-strong); transform: translateY(-4px); box-shadow: 0 20px 48px rgba(21, 19, 14, 0.08); }
.svc-card.flagship { background: var(--green); color: var(--paper); border-color: var(--green); }
.svc-card .svc-tag {
    font-family: var(--mono); font-size: 0.7rem;
    text-transform: uppercase; letter-spacing: 0.16em;
    color: var(--green-bright); margin-bottom: 20px;
}
.svc-card.flagship .svc-tag { color: var(--signal); }
.svc-card h3 { font-size: 1.7rem; margin-bottom: 14px; }
.svc-card .svc-desc { font-size: 0.97rem; color: var(--ink-soft); margin-bottom: 28px; }
.svc-card.flagship .svc-desc { color: rgba(250, 247, 242, 0.78); }
.svc-card ul { list-style: none; margin-top: auto; }
.svc-card li {
    padding: 11px 0; font-size: 0.93rem;
    border-top: 1px solid var(--line);
    display: flex; gap: 10px; align-items: baseline;
}
.svc-card.flagship li { border-top-color: rgba(250, 247, 242, 0.18); }
.svc-card li::before { content: '→'; font-family: var(--mono); font-size: 0.8rem; color: var(--green-bright); }
.svc-card.flagship li::before { color: var(--signal); }

/* ---------- process ---------- */
.process { background: var(--paper-deep); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.steps { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); }
.step { background: var(--paper); padding: 40px 36px; position: relative; }
.step .step-num {
    font-family: var(--mono); font-size: 0.72rem;
    color: var(--green-bright); letter-spacing: 0.15em;
    margin-bottom: 14px; display: block;
}
.step h3 { font-size: 1.35rem; margin-bottom: 10px; }
.step p { font-size: 0.95rem; color: var(--ink-soft); }
.step .who {
    display: inline-block; margin-top: 16px;
    font-family: var(--mono); font-size: 0.68rem;
    text-transform: uppercase; letter-spacing: 0.12em;
    padding: 5px 12px; border-radius: 100px;
    border: 1px solid var(--line-strong); color: var(--ink-soft);
}
.step .who.us { background: var(--ink); color: var(--paper); border-color: var(--ink); }

/* ---------- testimonial wall ---------- */
.t-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 28px; }
.t-card .case-video { aspect-ratio: 16 / 9; border: 1px solid var(--line); background: var(--paper-deep); }
.t-card .case-video img { opacity: 1; }
.t-card .t-name { font-weight: 600; font-size: 0.98rem; margin-top: 14px; }
.t-card .t-role { font-size: 0.85rem; color: var(--ink-faint); }

/* ---------- faq ---------- */
.faq-list { max-width: 780px; margin: 0 auto; }
.faq-item { border-bottom: 1px solid var(--line); }
.faq-q {
    display: flex; justify-content: space-between; align-items: center;
    padding: 26px 0; cursor: pointer; gap: 24px;
}
.faq-q h3 { font-size: 1.15rem; font-family: var(--sans); font-weight: 600; letter-spacing: 0; }
.faq-q .plus { font-family: var(--mono); font-size: 1.3rem; color: var(--green-bright); transition: transform 0.3s; flex-shrink: 0; }
.faq-item.open .plus { transform: rotate(45deg); }
.faq-a { max-height: 0; overflow: hidden; transition: max-height 0.4s ease; }
.faq-a-inner { padding: 0 0 26px; color: var(--ink-soft); font-size: 0.98rem; max-width: 64ch; }

/* ---------- final cta ---------- */
.final-cta { background: var(--dark); color: var(--paper); text-align: center; padding: 130px 0; }
.final-cta .eyebrow { color: var(--signal); justify-content: center; }
.final-cta .eyebrow::before, .final-cta .eyebrow::after { background: var(--signal); }
.final-cta .eyebrow::after { content: ''; width: 28px; height: 1px; }
.final-cta h2 { font-size: clamp(2.2rem, 5vw, 3.8rem); max-width: 20ch; margin: 0 auto 22px; }
.final-cta h2 em { font-style: italic; color: var(--signal); }
.final-cta p { color: rgba(250, 247, 242, 0.65); margin-bottom: 40px; font-size: 1.1rem; }

/* ---------- contact form ---------- */
.contact { background: var(--paper-deep); border-top: 1px solid var(--line); }
.contact-form { max-width: 680px; margin: 0 auto; }
.cf-row { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.cf-field { margin-bottom: 20px; display: flex; flex-direction: column; }
.cf-field label { font-size: 0.85rem; font-weight: 600; margin-bottom: 8px; color: var(--ink); }
.cf-opt { font-weight: 400; color: var(--ink-faint); }
.cf-field input, .cf-field select, .cf-field textarea {
    font-family: inherit; font-size: 1rem; color: var(--ink);
    padding: 13px 15px; border: 1px solid var(--line-strong); border-radius: 6px;
    background: var(--paper); transition: border-color 0.2s ease;
}
.cf-field select {
    appearance: none; -webkit-appearance: none; cursor: pointer;
    padding-right: 42px;
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='12' height='8' viewBox='0 0 12 8'%3E%3Cpath d='M1 1l5 5 5-5' stroke='%2315130E' stroke-width='1.6' fill='none' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E");
    background-repeat: no-repeat; background-position: right 16px center; background-size: 12px 8px;
}
.cf-field input:focus, .cf-field select:focus, .cf-field textarea:focus {
    outline: none; border-color: var(--ink);
}
.cf-field textarea { resize: vertical; min-height: 110px; }
.cf-hp { position: absolute; left: -9999px; width: 1px; height: 1px; opacity: 0; }
.cf-actions { display: flex; align-items: center; gap: 18px; flex-wrap: wrap; margin-top: 4px; }
.cf-status { font-size: 0.92rem; color: var(--ink-faint); }
.cf-status.ok { color: #128a4a; font-weight: 600; }
.cf-status.err { color: #c0392b; font-weight: 600; }
#contactForm.sent .cf-row, #contactForm.sent .cf-field, #contactForm.sent .cf-actions button { display: none; }

/* ---------- footer ---------- */
footer { border-top: 1px solid var(--line); padding: 56px 0; }
.foot-inner { display: flex; justify-content: space-between; align-items: flex-start; gap: 40px; flex-wrap: wrap; }
.foot-logo { font-family: var(--serif); font-size: 1.3rem; font-weight: 600; display: inline-flex; align-items: center; gap: 9px; }
.foot-logo .foot-mark { height: 26px; width: auto; display: block; }
.foot-logo .dot { color: var(--green-bright); }
.foot-tag { font-size: 0.85rem; color: var(--ink-faint); margin-top: 8px; max-width: 32ch; }
.foot-col h4 { font-family: var(--mono); font-size: 0.7rem; text-transform: uppercase; letter-spacing: 0.15em; color: var(--ink-faint); margin-bottom: 16px; font-weight: 400; }
.foot-col ul { list-style: none; }
.foot-col li { margin-bottom: 10px; }
.foot-col a { font-size: 0.92rem; color: var(--ink-soft); transition: color 0.2s; }
.foot-col a:hover { color: var(--ink); }
.foot-base { margin-top: 48px; padding-top: 24px; border-top: 1px solid var(--line); display: flex; justify-content: space-between; font-family: var(--mono); font-size: 0.72rem; color: var(--ink-faint); flex-wrap: wrap; gap: 12px; }

/* ---------- blog ---------- */
.blog-hero { padding: 170px 0 60px; }
.blog-hero h1 { font-size: clamp(2.4rem, 5vw, 3.8rem); max-width: 20ch; margin-bottom: 18px; }
.blog-hero p { font-size: 1.12rem; color: var(--ink-soft); max-width: 56ch; }
.blog-filter { display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 18px; margin-top: 40px; padding-bottom: 22px; border-bottom: 1px solid var(--line); }
.filter-pills { display: flex; flex-wrap: wrap; gap: 8px; }
.pill {
    font-family: var(--mono); font-size: 0.72rem; text-transform: uppercase; letter-spacing: 0.12em;
    padding: 8px 16px; border-radius: 999px; border: 1px solid var(--line-strong);
    background: transparent; color: var(--ink-soft); cursor: pointer; transition: all 0.2s ease;
}
.pill:hover { border-color: var(--ink); color: var(--ink); }
.pill.active { background: var(--green); border-color: var(--green); color: var(--paper); }
.filter-sort { display: flex; gap: 4px; padding: 4px; border-radius: 999px; border: 1px solid var(--line-strong); }
.sort-btn {
    font-family: var(--mono); font-size: 0.7rem; text-transform: uppercase; letter-spacing: 0.1em;
    padding: 7px 15px; border: 0; border-radius: 999px; background: transparent; color: var(--ink-faint); cursor: pointer; transition: all 0.2s ease;
}
.sort-btn:hover { color: var(--ink); }
.sort-btn.active { background: var(--green); color: var(--paper); }
.blog-empty { grid-column: 1 / -1; background: var(--paper); padding: 60px 40px; text-align: center; color: var(--ink-faint); font-family: var(--mono); font-size: 0.85rem; }
.post-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1px; background: var(--line); border: 1px solid var(--line); margin: 30px 0 90px; }
.post-card { background: var(--paper); padding: 44px 40px; transition: background 0.3s; display: block; }
.post-card:hover { background: #fff; }
.post-card.featured { grid-column: 1 / -1; }
.post-card .post-meta { font-family: var(--mono); font-size: 0.72rem; color: var(--green-bright); text-transform: uppercase; letter-spacing: 0.14em; margin-bottom: 16px; display: flex; gap: 16px; }
.post-card .post-meta .date { color: var(--ink-faint); }
.post-card h2 { font-size: 1.65rem; margin-bottom: 12px; line-height: 1.18; }
.post-card.featured h2 { font-size: 2.3rem; max-width: 26ch; }
.post-card p { color: var(--ink-soft); font-size: 0.97rem; max-width: 62ch; }
.post-card .read-more { display: inline-flex; align-items: center; gap: 8px; margin-top: 20px; font-weight: 600; font-size: 0.92rem; color: var(--green); }

/* article */
.article { padding: 170px 0 80px; }
.article-head { max-width: 760px; margin: 0 auto 56px; }
.article-head .post-meta { font-family: var(--mono); font-size: 0.74rem; color: var(--green-bright); text-transform: uppercase; letter-spacing: 0.14em; margin-bottom: 22px; display: flex; gap: 16px; flex-wrap: wrap; }
.article-head .post-meta .date { color: var(--ink-faint); }
.article-head h1 { font-size: clamp(2.1rem, 4.5vw, 3.3rem); margin-bottom: 22px; }
.article-head .standfirst { font-size: 1.18rem; color: var(--ink-soft); line-height: 1.55; }
.article-body { max-width: 700px; margin: 0 auto; font-size: 1.06rem; line-height: 1.75; color: #2B2820; }
.article-body h2 { font-size: 1.8rem; margin: 56px 0 20px; }
.article-body h3 { font-size: 1.3rem; margin: 40px 0 14px; }
.article-body p { margin-bottom: 22px; }
.article-body ul, .article-body ol { margin: 0 0 22px 24px; }
.article-body li { margin-bottom: 10px; }
.article-body strong { font-weight: 650; }
.article-body a { color: var(--green); text-decoration: underline; text-decoration-thickness: 1px; text-underline-offset: 3px; }
.article-body blockquote {
    border-left: 3px solid var(--green-bright);
    padding: 8px 0 8px 28px; margin: 32px 0;
    font-family: var(--serif); font-size: 1.25rem; line-height: 1.45;
    color: var(--ink);
}
.article-body table { width: 100%; border-collapse: collapse; margin: 28px 0; font-size: 0.94rem; }
.article-body th { text-align: left; font-family: var(--mono); font-size: 0.72rem; text-transform: uppercase; letter-spacing: 0.1em; color: var(--ink-faint); font-weight: 400; padding: 12px 16px 12px 0; border-bottom: 1px solid var(--line-strong); }
.article-body td { padding: 14px 16px 14px 0; border-bottom: 1px solid var(--line); vertical-align: top; }
.article-cta {
    max-width: 700px; margin: 64px auto 0;
    background: var(--dark); color: var(--paper);
    border-radius: 6px; padding: 48px 44px;
}
.article-cta h3 { font-size: 1.6rem; margin-bottom: 12px; }
.article-cta h3 em { font-style: italic; color: var(--signal); }
.article-cta p { color: rgba(250, 247, 242, 0.7); margin-bottom: 28px; font-size: 0.98rem; }
.chart-figure {
    margin: 36px 0; padding: 28px 28px 22px;
    background: #fff; border: 1px solid var(--line); border-radius: 6px;
}
.chart-figure svg { width: 100%; height: auto; display: block; }
.chart-figure figcaption {
    font-family: var(--mono); font-size: 0.72rem;
    color: var(--ink-faint); margin-top: 14px; letter-spacing: 0.04em;
}
.chart-figure figcaption a { color: var(--ink-soft); text-decoration: underline; text-underline-offset: 2px; }
.article-body .callout {
    margin: 32px 0; padding: 26px 30px;
    background: #fff; border: 1px solid var(--line);
    border-left: 3px solid var(--green-bright); border-radius: 6px;
}
.article-body .callout p { font-size: 0.96rem; margin-bottom: 12px; }
.article-body .callout p:last-child { margin-bottom: 0; }
.article-body .callout blockquote {
    border-left: none; margin: 14px 0 0; padding: 18px 20px;
    background: var(--paper-deep); border-radius: 4px;
    font-family: var(--mono); font-size: 0.84rem; line-height: 1.65; color: var(--ink);
}
.article-body .callout blockquote p { font-size: inherit; font-family: inherit; }
.email-proof {
    margin: 36px 0; padding: 32px;
    background: #fff; border: 1px solid var(--line-strong); border-radius: 6px;
}
.email-proof .email-meta {
    font-family: var(--mono); font-size: 0.72rem; color: var(--ink-faint);
    padding-bottom: 16px; margin-bottom: 20px; border-bottom: 1px solid var(--line);
}
.email-proof .email-body p { font-size: 0.98rem; margin-bottom: 16px; }
.email-proof img { border-radius: 4px; border: 1px solid var(--line); }
.toc {
    max-width: 700px; margin: 0 auto 48px;
    border: 1px solid var(--line); border-radius: 6px;
    padding: 28px 32px; background: #fff;
}
.toc h4 { font-family: var(--mono); font-size: 0.72rem; text-transform: uppercase; letter-spacing: 0.15em; color: var(--ink-faint); font-weight: 400; margin-bottom: 14px; }
.toc ol { margin-left: 18px; }
.toc li { margin-bottom: 8px; font-size: 0.95rem; }
.toc a { color: var(--ink-soft); }
.toc a:hover { color: var(--green); }

/* ---------- article hero + card thumbnails ---------- */
.article-hero {
    max-width: 900px; margin: 0 auto 48px;
    border: 1px solid var(--line); border-radius: 8px; overflow: hidden;
    background: var(--paper-deep);
}
.article-hero img {
    display: block; width: 100%; aspect-ratio: 16 / 9; object-fit: cover;
}
.post-card .card-thumb {
    display: block; width: calc(100% + 80px); margin: -44px -40px 28px;
    aspect-ratio: 16 / 9; object-fit: cover; background: var(--paper-deep);
}

/* ---------- video modal ---------- */
.modal {
    display: none; position: fixed; inset: 0; z-index: 2000;
    background: rgba(19, 23, 16, 0.92);
    align-items: center; justify-content: center; padding: 40px;
}
.modal.active { display: flex; }
.modal-inner { width: 100%; max-width: 960px; aspect-ratio: 16 / 9; position: relative; }
.modal-inner iframe { width: 100%; height: 100%; border: none; border-radius: 6px; }
.modal-close {
    position: absolute; top: -44px; right: 0;
    background: none; border: none; color: #fff;
    font-size: 1.6rem; cursor: pointer; font-family: var(--mono);
}

/* ---------- reveal animation ---------- */
.reveal { opacity: 0; transform: translateY(24px); transition: opacity 0.7s ease, transform 0.7s ease; }
.reveal.visible { opacity: 1; transform: translateY(0); }

/* ---------- responsive ---------- */
@media (max-width: 960px) {
    .stat-strip { grid-template-columns: repeat(2, 1fr); }
    .stat:nth-child(2) { border-right: none; }
    .stat:nth-child(1), .stat:nth-child(2) { border-bottom: 1px solid var(--line); }
    .audience-grid { grid-template-columns: 1fr; }
    .case-row { grid-template-columns: 1fr; gap: 32px; padding: 48px 0; }
    .svc-grid { grid-template-columns: 1fr; }
    .steps { grid-template-columns: 1fr; }
    .t-grid { grid-template-columns: repeat(2, 1fr); }
    .post-grid { grid-template-columns: 1fr; }
    .cf-row { grid-template-columns: 1fr; gap: 0; }
}
@media (max-width: 720px) {
    .nav-links {
        display: none; position: absolute; top: 100%; left: 0; right: 0;
        background: var(--paper); flex-direction: column; gap: 0;
        padding: 12px 0; border-bottom: 1px solid var(--line);
    }
    .nav-links.open { display: flex; }
    .nav-links li { width: 100%; }
    .nav-links a { display: block; padding: 14px 32px; }
    .mobile-menu-btn { display: flex; }
    .hero { padding: 140px 0 60px; }
    section { padding: 72px 0; }
    .t-grid { grid-template-columns: 1fr; }
    .wrap { padding: 0 22px; }
    .nav-inner { padding: 16px 22px; }
}