Content Coaching Program
An 8 to 12 week internal training program with weekly one-on-one sessions, built for teams that want content strategy and production skill to live in-house rather than stay outsourced indefinitely.
Who It's For
Content coaching fits a team large enough to dedicate someone to running podcast marketing, production, or YouTube growth internally, but not yet confident in how to structure that work — the alternative to running any of those services through AshMedia directly rather than training them in-house.
What's Included
One-on-One Coaching
Sessions run weekly for the length of the program, working directly with whoever on the internal team will own content strategy and positioning going forward — the same positioning discipline used on managed engagements (one job title, one industry, one company size, tested against whether the ideal subscriber would recognize it as "about my exact job") is taught directly rather than applied on the client's behalf.
Internal Training Program
Beyond the weekly 1:1s, the program covers idea generation and audience research — how to build a guest list that doubles as a prospect list, and how to keep sourcing new guest and topic ideas once the initial list is exhausted — so the system keeps running after the coaching engagement ends rather than stalling once outside guidance stops.
Pricing
Content coaching is priced per engagement rather than as a flat monthly retainer, scoped to the 8 to 12 week program length and the size of the team being trained. Book a call for a quote scoped to your team.
FAQ
Can we start with coaching and add a managed service later?
Yes — content coaching can run alongside podcast marketing, podcast production, or YouTube growth from day one, since it trains the internal team rather than depending on a published episode existing first.
Do we need an existing podcast to start coaching?
No — the program covers positioning and guest-list strategy from scratch, so it works for a team that hasn't launched a show yet as well as one correcting course on an existing one.
What happens after the 8–12 weeks end?
The program is built to hand off a working system, not create an ongoing dependency — idea generation and audience research are taught as repeatable processes the internal team keeps running on its own once the engagement ends.