Four services, built around one recorded conversation.
Podcast marketing sets who gets booked and why, podcast production turns the recording into a published episode, YouTube growth extends it to a second platform, and content coaching hands the whole system to an internal team. Each is sold on its own, and most clients run two or three together.
- From $1,500 a month
- Start with one, add as you grow
- Month to month, no lock-in
Podcast marketing
The strategy layer: deciding who gets booked, why, and what the show is actually for, before any recording happens.
Guest lists are built to double as prospect lists, 20 to 30 names drawn from the exact ideal-customer profile a show is targeting, not general topical fit. Positioning runs on niche density over reach: a show built around one job title, industry, and company size outperforms a broad one, because the goal is opening sales conversations and shortening sales cycles, not maximizing downloads.
Guest booking, episode production, content repurposing, podcast launch, podcast growth, and podcast monetization are the sub-services inside this layer, each with its own dedicated breakdown. Engagements start at $1,500 a month, month to month with no lock-in. Full detail on B2B podcast marketing services.
Podcast production
The execution layer underneath podcast marketing: guest research and booking, episode editing, new-show launches, and the short-form clips cut from every session.
- 4 to 8 full episodes produced every month
- 4 to 8 long-form clips and 16 to 32 short-form clips cut every month
- Clean audio, balanced levels, tight pacing, and timestamped show notes on every release
New shows follow a 90-day launch arc: strategy and positioning in the first two weeks, first bookings by day 30, a steady publishing rhythm by day 60, and a back catalog working as a pre-sales asset by day 90. Full-service retainers run $3,000 to $8,000 a month depending on volume; editing-only work runs $100 to $500 per episode. See the complete podcast production services breakdown.
YouTube growth
Turns podcast episodes already being recorded into a second channel, rather than starting a separate production line.
Edison Research now ranks YouTube as the most-used platform for podcast consumption, 33% of U.S. weekly podcast listeners in 2025, up from 30% the year before, which makes an audio-only show invisible to the single largest podcast discovery surface that exists. A video episode also yields roughly 12 distributable assets against about 2 for audio-only, at close to the same production cost: a complete video setup runs $80 to $270 all-in, only about $20 above audio-only equipment.
The service covers video scripting and hooks, thumbnail and title optimization, and community management, billed from $1,500 a month. Full breakdown on founder-led YouTube growth.
Content coaching
The alternative to running any of the above through AshMedia directly: an 8 to 12 week internal training program for teams that want the skill to live in-house.
It covers the same content strategy and positioning work used on managed engagements, plus idea generation and audience research, so an internal team can eventually run guest booking, editing, and repurposing themselves with weekly one-on-one sessions. It's the right fit for a team large enough to dedicate someone to the job but not yet confident in how to structure the work. Full detail on the content coaching program.
What a month looks like
Across a combined podcast marketing, production, and YouTube growth engagement, one month of recording compounds into a full multi-channel content calendar rather than a single audio feed.
- 4 to 8 episodes published every month
- 4 to 8 long-form clips every month
- 16 to 32 short-form clips every month
- An 800 to 1,500 word SEO blog post and a 300 to 500 word newsletter issue from every episode
- 2 to 4 social posts with quote graphics per episode
Recording video alongside audio roughly sextuples what a single episode yields, about 12 distributable assets per video episode against 2 for an audio-only one, which is the gap the YouTube growth service is built to close for shows that haven't added video yet.
How the services fit together
The four services stack rather than compete.
Podcast marketing sets the strategy, who to book and why. Podcast production executes it, the recording, editing, and clipping that turns a booked guest into a published episode. YouTube growth extends the same recorded material onto a second platform instead of leaving it as audio-only. Content coaching sits outside that stack entirely: it's for a team that wants to eventually run the first three functions itself, not outsource them indefinitely.
Most engagements combine at least two: a founder running podcast production already has recorded material sitting idle if it isn't also getting cut for YouTube, and a team doing YouTube growth without a booked-guest strategy behind it is optimizing distribution for episodes that weren't built to convert in the first place. Very few clients run all four simultaneously from month one, most start with one service, prove the model, then layer in the next.
The dependency runs in one direction only: production and YouTube growth both assume a recorded episode exists, so neither can start before podcast marketing has at least set the show's positioning and booked a first guest. Content coaching is the exception, it can start on day one, in parallel with any of the other three, since it trains the internal team rather than depending on published output.
Which service should you start with
The right starting point depends on what already exists.
- No podcast yet: start with podcast marketing strategy and podcast production together, positioning has to be set before a single guest gets booked, so buying production alone without the strategy layer usually means re-recording once targeting gets corrected
- Already producing episodes, no video: add the YouTube growth service on its own, the source material already exists; the gap is distribution, not production
- Production is working, growth has stalled: revisit positioning before adding volume, a show publishing consistently but not opening sales conversations usually has a targeting problem, not a frequency problem
- Want to eventually run this in-house: start with content coaching alongside a managed engagement, rather than switching cold, the 8 to 12 week program is built to hand off a working system, not replace one that was never running
Pricing across services
Content coaching is priced separately as a fixed-length program rather than a monthly retainer, scoped to the 8 to 12 week engagement length. In-house production alone runs roughly 9 to 15 labor hours per episode, around $780 in loaded salary per 12-hour episode, which is why most teams below about 4 episodes a month find outsourcing cheaper before factoring in the hours saved.
Book a callStarting at$1,500 a month
Month to month. No lock-in. Full-scope engagements run up to $8,000 a month depending on volume.
- Podcast marketing, production, and YouTube growth each start here
- About two hours of your time a month
- Content coaching priced separately per 8 to 12 week program
See the full pricing breakdown across every service.
Not sure which service fits?
Talk it through, book a call or email info@ashmedia.org.
Do I need to buy all four services?
Is there a contract minimum?
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How is content coaching different from the managed services?
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Book a call and we will map which service, or combination, fits where you are today.
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