Content only matters if it books calls and closes deals.

• Guests are sourced from the accounts you actually want as customers, using the same targeting logic covered on our podcast growth page
• A 30 to 60 minute recorded conversation functions as the warmest first meeting you will ever have with a target account
• Past episodes are hand-picked and sent to prospects mid-sales-conversation when they address an objection that episode already covers
• Content built from the episode, the blog post, newsletter, and clips, keeps the relationship warm between the recording and the close

In-house production runs roughly 9 to 15 labor hours per episode across research, booking, recording, editing, and repurposing, around $780 in loaded salary per 12-hour episode. Most teams break even against an agency retainer around 4 episodes a month; below that, outsourcing is typically cheaper on top of freeing up the hours. Packages with us start at $1,500 a month, month to month, with about two to three hours of your own time required.

• Opening sales conversations: pipeline sourced directly from guest relationships
• Shortening sales cycles: episodes used mid-deal to demonstrate expertise and pre-answer objections
• Deepening relationships: content that keeps partners and referral sources engaged between deals

Content is a long game. Expect 3 to 4 months before meaningful inbound; guest-driven relationships can move faster, sometimes within weeks, as the Matthew Huo case study above shows.