Guest booking that turns a prospect list into a recording schedule.

• Research the show's ideal-customer profile before a single name is added to the list
• Build a target list of 20 to 30 names per cycle, ranked by how closely they match that profile
• Spend roughly 10 minutes per prospect on research, recent talks, LinkedIn activity, articles, and company announcements
• Send a personalized invite, then follow up once, then book the confirmed slot directly on the calendar

What makes the list

• People whose audience, network, or title overlaps with your buyers, not people who are simply well known
• A mix of warm introductions and cold outreach, weighted toward whichever channel is converting that cycle
• A credibility gate: a host needs at least 4 publishable episodes before pitching more notable guests, so early outreach does not damage the show's reputation

The full targeting logic behind the list lives on our podcast growth page.

• Each invite includes a subject line, an opening reference to the prospect's actual work, and a specific topic angle, a minimum of 5 minutes per contact
• A scheduling link is embedded in the first message, so accepting the invite does not require a back-and-forth thread
• One follow-up at 5 to 7 business days, two touches maximum
• Well-personalized campaigns land 30 to 50% acceptance; generic pitches land far below that

We confirm the guest's angle fits the show's positioning, send a short briefing on the conversation's direction, and prep the host with questions built around the guest's actual work. That prep is what turns a booked call into a usable episode instead of a generic interview.

See the full podcast marketing service this is part of.