From zero to a published show in 90 days.

Launching is scoped separately from ongoing podcast marketing: positioning, artwork, and the first batch of episodes are built before the public release, not folded into a standard monthly cycle.

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90-day launch plan
Zero existing audience required
Month to month after launch

Planning the first guest list for a new podcast

Why a launch is scoped separately

A new feed carries requirements an established show does not: a name, artwork, a trailer, and enough recorded episodes to not launch into an empty feed.

Matthew Huo launched a finance and investing podcast through us with zero existing audience, and one guest referral from the new show turned into $50,000+ in profit within 45 days. That result came from treating the launch as its own phase, not from skipping straight to a monthly cadence before the positioning and first guest list were set.

A typical 90-day launch

Each phase builds on the last; skipping a phase to move faster usually shows up as a weaker first batch of episodes.

Days 1–14, Strategy & Positioning: show name, artwork, and a 20+ name target-guest list, built around the ideal-client targeting the rest of the show runs on
Days 15–30, Setup & First Bookings: technical setup live, 4 to 6 guests booked, 1 to 2 episodes recorded
Days 31–60, Launch & Rhythm: live across platforms with multi-channel content at a steady cadence
Days 61–90, Compound & Measure: back catalog functioning as a pre-sales asset, early pipeline conversations underway

Positioning before episode one

Every show idea is tested against one question before a name or guest list gets finalized: would the ideal subscriber recognize the description as "about my exact job"?

A niche, specific premise outperforms a broad one built around "business growth" in general. That one-sentence test is what the name, artwork, and first guest list all get built around, so the show has a clear identity before the first episode goes live.

What ships before the public release

Nothing goes live into an empty feed.

Finished show name and cover artwork
A trailer introducing the show
1 to 2 fully produced episodes, recorded and edited ahead of launch
Distribution set up across podcast platforms before the first public episode

After launch, the show moves into the standard episode production cadence of 4 to 8 episodes a month.

Pricing

Launch is scoped as a one-time engagement ahead of the ongoing monthly retainer, final scope depends on how much groundwork (name, artwork, positioning) is already in place.

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Ongoing from$1,500 a month

After launch, monthly production runs month to month, no lock-in.

90-day launch plan, scoped on the call
First guest list and booking included
Rolls straight into monthly production

See the full podcast marketing service a launch rolls into.

Launch questions, answered.

Anything else? Book a call or email info@ashmedia.org.

Do we need an existing audience to launch?

No. Several of our best results came from shows that started with zero existing audience, the guest-booking model is designed to build pipeline before a listener base exists.

How long until the show is publicly live?

Typically 30 days: the first two weeks cover positioning and the initial guest list, and by day 30 the technical setup is live with early episodes recorded.

How long before launch produces results?

Content is a long game, expect 3 to 4 months before meaningful inbound. Guest-driven relationships can move faster; one client turned a single guest referral into $50,000+ of profit within 45 days of launching.

What happens after the 90 days?

The show moves into standard monthly production, 4 to 8 episodes a month, fully produced and repurposed, under the regular podcast marketing engagement.

One person stuck staring at a blank notepad while another is already recording a podcast

Your competitor is still thinking about starting a podcast.

Book a call and we will map the 90-day plan to get your show live.

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